With the skyrocketing use of smartphones and tablet computers, marketers have a great new opportunity. From social media to practical use like GPS navigation and news feeds – marketers are empowered like never before to get closer to target audiences. According to a recent Forrester Research study* of 43,000 consumers in the US and Canada: [...]

Why SMS Marketing? Short Message Service (SMS) text messaging is used by billions of people worldwide. It would be an understatement on my part to say that SMS may be used also by a mobile marketing agency to suggest ways to advertise. In one early case of successful SMS marketing by Boomtext, for example, a [...]

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